VIDIC is a contemporary fashion label based in Sweden, founded by designers Tanja Vidic and Abbas Mandegar. Rooted in contrasting worlds Slovenia and Afghanistan, the brand merges craft, material experimentation, and distinctive outsider perspectives into a contemporary form of luxury. Each piece explores tension and transformation: metal meets knit, structure meets softness, and strength meets vulnerability.

Born from working-class beginnings, VIDIC stands as a testament that beauty and refined artistry can come from anywhere.

Tanja Vidic from VIDIC has collaborated with designer Rick Owens on several knitwear collections for his eponymous label. In April 2025, VIDIC was recognized as the Emerging Talent of the Year at the ELLE Sweden Awards in Stockholm, as well as part of Vogue’s Global Class of Emerging Designers by Vogue US in August 2026. Beyond fashion, VIDIC’s artisanal pieces have recently been exhibited at Copenhagen Contemporary and Espoo Museum of Modern Art Finland, with works held in the permanent collection of Sweden’s Röhsska Museum.

VIDIC is supported by the Swedish Fashion Council. 

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